This website

The problem

I wanted a home for my work and writing that felt like mine — warm, editorial, considered — not a template with my name typed into it. The catch: I’m a product marketer, not an engineer.

The decision

Build it anyway. Treat AI as a pair, not a vending machine: I set the vision, made the taste calls, and pushed back; Claude wrote the code and explained every tool until I understood the stack I owned.

What I made

A fully static Astro site — content collections for work and writing, a web CV with print styles, RSS, dark mode — version-controlled on GitHub and deployed on Vercel. Designed as a small journal: one serif for the voice, one mono for the structure, a mark of rising thoughts carried over from the first version.

The site is maintained the same way it was built: I tell Claude what to change, review the result, and ship.

The outcome

It shipped. The full story — and what building it taught me about who gets to make things now — is in the essay it’s named after: Anyone Can Cook.

Reflection

The barrier between “person with a vision” and “person who ships” is now mostly a decision. That changes what a marketer can be.