Damian Pickett
Product marketer and maker. I find the idea that makes a product matter, tell it plainly, and build the proof.
The name is a creed borrowed from a Pixar rat: not everyone can become a great artist, but a great artist can come from anywhere. The essay explains.
№ 1 — Selected Work
All work →Taking SmartSurvey into a new category
I led go-to-market for SmartCE, a citizen-engagement platform for UK councils — from positioning brief to public launch.
Read the caseThis website
A marketer with no engineering background designed, wrote, and shipped this site — proof of the philosophy it’s named after.
Experiment · WebGL + computer vision · 2026Liquid Glass Waves
Three hand-tracked shader toys — ripples, sparkles, and a lightsaber — running live in the browser.
№ 2 — Experience
Full CV →- 2024–Present
SmartSurvey — Senior Product Marketer Positioning, launches, and go-to-market for a UK experience-management platform.
- 2022–2024
Invevo — First marketing hire A marketing department of one at a B2B fintech SaaS — brand, site, content, and demand.
- 2017–2022
The road in Broadcast journalism at Salford — placements with BBC Sport, Manchester United, and Salford FC — then a first marketing role that turned the story-finding into a career.
Positioning and messaging. Product launches. Customer and competitive research. Product storytelling and demos. Sales enablement. Editorial writing. AI-assisted building — this site included.
№ 3 — Writing
All writing →Anyone Can Cook
AI is collapsing the boundary between having a vision and shipping it. The essay behind this site’s name — and its philosophy.
If you’re building something good and need it understood — I’d like to hear about it.